If you are a world traveler who’s visited any Asian continent countries, you will probably see Air Asia, the red-themed airline.
On board, you will be met by a charming cabin crew dressed in red jackets and a stunning red-painted aircraft. Let’s take a look at AirAsia, which has a large market share in Asia and is also the leader in business and passenger traffic.
Air Asia is a Malaysian low-cost carrier headquartered near Kuala Lumpur. It is Malaysia’s largest airline in terms of fleet size and destinations. By May 2008, the airline had carried 55 million passengers in total, and in 2010, it had the world’s lowest airline costs, at $3.21 per seat-kilometer. Air Asia Group has scheduled domestic and international flights to over 165 locations in 25 countries. Skytrax has named AirAsia the world’s top low-cost carrier for 11 years in a running international travel and airline awards, including the most recent accolade for 2022.
How can Air Asia maintain such cheap prices?
As an example, Air Asia operates flights from Malaysia to Australia; however, ticket prices are typically exorbitant. As a result of the hefty fees, Airasia avoids Sydney Airport. Instead, the airline will concentrate on less expensive alternatives such as Melbourne’s Avalon Airport, Newcastle’s Williamtown Airport, and Adelaide’s Airport. Similarly, most low-cost airlines employ strategic strategies to keep ticket rates low while also ensuring that they are constantly available for destinations.
Air Asia has the largest fleet in its network to meet customer demand.
Air Asia has a 255-strong fleet, including subsidiaries, and serves 165 destinations worldwide. Air Asia originally used the Boeing 737-300, but has now totally converted to the Airbus A320 family. With this order, AirAsia’s total number of Airbus A320 family orders has increased to 575, reinforcing the carrier’s position as the single-aisle product line’s greatest airline client.
Skytrax has named Air Asia the World’s Best Low-Cost Airline for 11 years in a row.
AirAsia began as a low-cost carrier in Malaysia, Indonesia, Thailand, the Philippines, and India, and has since transported over 600 million passengers to over 160 destinations in Asia, Australia, the Middle East, and the United States.
AirAsia boasts the world’s lowest unit cost, at US$0.023 per available seat kilometer (ASK), with a passenger breakeven load ratio of 52%. For its world-class service, the airline has been crowned Skytrax World’s Best Low-Cost Airline for 11 years in a row from 2009 to 2019, and World Travel Awards World’s Leading Low-Cost Airline for eight years in a row from 2013 to 2020.
AirAsia’s services are separated into two categories: short and long haul.
China, Vietnam, India, Japan, Indonesia, the Philippines, and Thailand are among the Asian countries served by AirAsia.
Air Asia X is the airline’s long-distance service. The franchise is able to keep prices low by utilizing a global ticketing system. Air Asia X uses the A330 fleet for long-haul flights connecting Australia, Indonesia, Thailand, the Middle East, and the United States.